An initiative start by Shoprite to inform shoppers on healthier eating options. At its core, the target goal of branding was always to provide a fun approachable way for shopper to learn better eating habits as well as showcasing the unique Shoprite stores adage of free in-store dietitian services.
Every eight weeks, a new initiative was revealed both in-store and online, providing engaging ways to eat healthier.
Creative Director. Todd Haislip
Art Director + Design. Georgette Blay