![FuelBetter_Mockup[2].jpg](https://images.squarespace-cdn.com/content/v1/52f43723e4b045fae90ecbff/1545937688394-ZLH7WHRV5X6WGI301C84/FuelBetter_Mockup%5B2%5D.jpg)
One of the Shoprite’s Well Everyday initiatives is an eight week in-store grocery thematic used to educate shoppers on energy rich foods in a playful, charismatic way. Multi-channel tactics were layered together both in-store and online.
Creative Director. Todd Haislip
Art Director + Design. Georgette Blay
Copywriter. Bradley Jacobsen